Marketing – DougFreemanCPA.com

3 ways businesses can get more bang for their marketing bucks

Leave a Comment / Business Budgets, Customer Relationship Management Software, Marketing, Marketing Budgets, Small Business, Small Business Owners / Douglas Freeman

Most small to midsize businesses today operate in tough, competitive environments. That means it’s imperative to identify and reach the right customers and prospects. However, unlike large companies, your business probably doesn’t have a massive marketing department with seemingly limitless resources. You’ve got to pursue savvy campaigns while also controlling costs. Here are three fundamental […]

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Marketing your B2B company via the right channels

Business Digital Marketing, Business to Business (B2B), Marketing, Small Business, Small Business Owners, Virtual Channels for Small Business Markeing / Douglas Freeman

For business-to-business (B2B) companies, effective marketing begins with credible and attention-grabbing messaging. But you’ve also got to choose the right channels. Believe it or not, some “old school” approaches remain viable. And of course, your B2B digital marketing game must be strong. Press releases It doesn’t get much more old school than this. Launching a

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Account-based marketing can help companies rejoice in ROI

Account-Based Marketing Campaigns, Marketing, Sales & Marketing, Small Business Owners, Small Business Tips / Douglas Freeman

When it comes to marketing, business owners and their leadership teams often assume that they should “cast a wide net.” But should you? If your company is looking to drive business-to-business (B2B) sales, a generalized approach to marketing could leave key customers and optimal prospects feeling like they’re receiving vague messages from a provider that

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Make marketing better with a brand audit

Marketing, Small Business / Douglas Freeman

Mention the word “audit” to a business owner and you’ll probably get an anxious look. But not all audits are of the tax, financial statement or retirement plan variety. You can audit many areas of your company to help you better manage those functions. Take your brand, for example. Your business brand is more than

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3 summertime marketing ideas for 2022

Marketing, Small Business, Small Business Owners, Social Media Marketing / Douglas Freeman

You can’t stop it; you can only hope to use it to your best business advantage. That’s right, summer is on the way and, with it, a variety of seasonal marketing opportunities for small to midsize companies. Here are three ideas to consider. 1. Support summer camps and local sports. Soon, millions of young people

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Using B2B media to lengthen your marketing reach

Marketing, Small Business, Social Media Marketing / Douglas Freeman

Companies that sell products or services primarily to other businesses face a tough challenge when it comes to marketing. Your customers are likely well-versed and experienced in what they do, so you must not only persuade them to buy from you but also communicate that you’re an expert in your industry or field. If you

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Engaging in customer-focused strategic planning

Marketing, Profitability, Strategic Business Planning / Douglas Freeman

When creating or updating your strategic plan, you might be tempted to focus on innovative products or services, new geographic locations, or technological upgrades. But, what about your customers? Particularly if you’re a small to midsize business, focusing your strategic planning efforts on them may be the most direct route to a better bottom line.

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Getting more for your marketing dollars in 2021

Marketing, Small Business, Strategic Business Planning / Douglas Freeman

A new year has arrived and, with it, a fresh 12 months of opportunities to communicate with customers and prospects. Like every year, 2021 brings distinctive marketing trends to the table. The COVID-19 pandemic and resulting economic challenges continue to drive the conversation in most industries. To get more for your marketing dollars, you’ll need

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Take a fresh look at your company’s brand

Budgeting, Business Expenses, Marketing, Small Business, Strategic Business Planning / Douglas Freeman

A strong, discernible brand is important for every business. Even a company that never undertakes a formal branding effort will, over time, establish a brand through its communications with customers and interactions with the public. For this reason, it’s a good idea to regularly take a fresh look at your brand and determine whether tweaks

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Does your business have a unique selling proposition?

Marketing, Small Business, Unique Selling Proposition (USP) / Debbie Davis

Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on their strengths. One way to do so is to identify and explicate your unique selling proposition (USP). Give it some thought In a nutshell, a USP states why customers should

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