Customer Loyalty

Build long-term relationships with CRM software

Customer Relationship Management (CRM) / Douglas Freeman

Few businesses today can afford to let potential buyers slip through the cracks. Customer relationship management (CRM) software can help you build long-term relationships with those most likely to buy your products or services. But to maximize your return on investment in one of these solutions, you and your employees must have a realistic grasp […]

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Effective social media marketing calls for a measured approach

As companies increase their investments in social media marketing, many are seeking ways to make it simpler and more cost-effective. Here are some ways to take a measured approach. Pick your battles. Many marketers have realized that their companies don’t need to be on every social media platform. You just need to establish a strong

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