Competitive Intelligence

Strengthen strategic planning with competitive intelligence

Competitive Intelligence, Merger & Acquisition, Small Business, Small Business Owners / Douglas Freeman

Business owners and their leadership teams are rightly urged to engage in regular strategic planning to move their companies, thoughtfully and consciously, in a positive direction. However, no matter how sound a set of strategic objectives might be, it’s always important to bear in mind that your competitors have plans of their own. That’s why […]

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Take a fresh look at your company’s brand

Budgeting, Business Expenses, Marketing, Small Business, Strategic Business Planning / Douglas Freeman

A strong, discernible brand is important for every business. Even a company that never undertakes a formal branding effort will, over time, establish a brand through its communications with customers and interactions with the public. For this reason, it’s a good idea to regularly take a fresh look at your brand and determine whether tweaks

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