Brand Awareness

Attuning your social media strategy to the pandemic

COVID-19, Marketing, Small Business / Douglas Freeman

Social media for business: Your time has come. That’s not to say it wasn’t important before but, during the novel coronavirus (COVID-19) pandemic, connecting with customers and prospects via a popular platform is essential to maintaining visibility, building goodwill, and perhaps even generating a bit of revenue. What’s challenging is that the social media strategy […]

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Effective social media marketing calls for a measured approach

Marketing, Social Media Marketing / Douglas Freeman

As companies increase their investments in social media marketing, many are seeking ways to make it simpler and more cost-effective. Here are some ways to take a measured approach. Pick your battles. Many marketers have realized that their companies don’t need to be on every social media platform. You just need to establish a strong

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