Business to Business (B2B)

Marketing your B2B company via the right channels

Business Digital Marketing, Business to Business (B2B), Marketing, Small Business, Small Business Owners, Virtual Channels for Small Business Markeing / Douglas Freeman

For business-to-business (B2B) companies, effective marketing begins with credible and attention-grabbing messaging. But you’ve also got to choose the right channels. Believe it or not, some “old school” approaches remain viable. And of course, your B2B digital marketing game must be strong. Press releases It doesn’t get much more old school than this. Launching a […]

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B2B businesses need a cohesive strategy for collections

Billing and Collections, Business to Business (B2B), Small Business, Small Business Owners / Douglas Freeman

If your company operates in the business-to-business (B2B) marketplace, you’ve probably experienced some collections challenges. Every company, whether buyer or seller, is trying to manage cash flow. That means customers will often push off payments as long as possible to retain those dollars. Meanwhile, your business, as the seller, needs the money to meet its

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