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July 23, 2020

Does your business have a unique selling proposition?

Marketing, Small Business, Unique Selling Proposition (USP) /

Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on their strengths. One way to do so is to identify and explicate your unique selling proposition (USP). Give it some thought In a nutshell, a USP states why customers should […]

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Reopening concepts: What business owners should consider

COVID-19, Employees, Small Business, Strategic Business Planning /

A widely circulated article about the COVID-19 pandemic, written by author Tomas Pueyo in March, described efforts to cope with the crisis as “the hammer and the dance.” The hammer was the abrupt shutdown of most businesses and institutions; the dance is the slow reopening of them — figuratively tiptoeing out to see whether day-to-day

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